Edmonton PPC & Lead Generation Specialist
Bring More Qualified Customers to Your Business
I help local businesses attract more qualified customers through Google Ads, Meta Ads, high-converting websites and landing pages, and accurate conversion tracking that turns traffic into calls and inquiries.
Speak directly with an experienced PPC specialist.
- Credibility point
- Six-figure campaign budget experience
- Credibility point
- Transparent reporting
- Credibility point
- No unnecessary long-term contracts
Slav Afonin
PPC & Lead Generation Specialist · Edmonton, Alberta
Hands-On Paid Advertising Experience
Experience supporting paid media initiatives — not official partnerships, sponsorships, or endorsements from these brands.
Sound familiar?
Are You Paying for Advertising Without Getting Enough Customers?
You are getting clicks but not enough calls
Your leads are not a good fit
You do not know which ads generate real inquiries
Your campaign is spending money on irrelevant searches
Your website is not converting traffic
Your reporting is confusing
Your tracking is incomplete
Your advertising has stopped growing
Most advertising problems are not caused by one setting. Campaign targeting, tracking, messaging, landing pages, and lead follow-up all need to work together.
How it comes together
A Practical Lead Generation System for Your Business
Google Ads, Meta Ads, tracking, and landing pages are used together to build a system focused on one outcome: more qualified customers.
Step 1
Reach the right people
Show up when people are actively searching for the service your business provides.
Step 2
Send them to a high-converting website or landing page
Traffic lands on a page that explains the offer and makes the next step obvious.
Step 3
Make it easy to respond
Calling, texting, or requesting a quote takes one tap — nothing gets in the way.
Step 4
Track what generates leads
Accurate tracking shows which campaigns and keywords produce real inquiries.
Step 5
Improve targeting and quality
Wasted spend is removed and targeting is refined based on what actually converts.
Step 6
Scale what works
Budget increases go toward the campaigns and keywords already producing results.
Services
Everything Needed to Turn Paid Traffic Into More Leads
Each service plays a specific role in one connected system: advertising brings relevant traffic, your website or landing page turns that traffic into inquiries, your Google Business Profile builds local trust and visibility, and tracking shows exactly which campaigns and channels are producing real results.
Google Ads Management
Reach people who are actively searching for the services your business provides.
- Search campaigns
- Performance Max
- Display & YouTube
- Remarketing
- Keyword research & negative keywords
- Ad copy & budget optimization
- Search term analysis
Meta Ads Management
Generate awareness, inquiries, and remarketing opportunities through Facebook and Instagram.
- Facebook & Instagram Ads
- Lead campaigns
- Website campaigns
- Remarketing
- Audience testing
- Creative testing
- Campaign optimization
Websites & High-Converting Landing Pages
Custom-coded websites and high-converting landing pages built to turn traffic into calls, messages, and qualified leads — whether that's a full business website or a focused campaign landing page.
- Custom website development & coding
- High-converting landing pages
- Landing page design & development
- Mobile-responsive design
- Lead-generation website structure
- Conversion-focused layout & clear calls to action
- Website tracking & analytics setup
- A/B testing readiness
Scope and pricing depend on whether the project is a single landing page or a full website.
Google Business Profile Management
Ongoing Google Business Profile optimization to help your business stand out in local search and Google Maps — generating more calls, direction requests, and website visits from people nearby.
- Profile audit & optimization
- Business information & category updates
- Service & product listings
- Google Business Profile posts
- Photo & video updates
- Review response management
- Review-generation strategy
- Local keyword research
- Monthly performance reporting
Conversion Tracking
Understand which campaigns and keywords generate calls, messages, forms, bookings, and sales.
- Phone & text click tracking
- Form & booking tracking
- Google Ads conversions
- Meta Pixel
- Event testing & troubleshooting
Google Analytics 4 & Tag Manager
Create a more reliable measurement system and improve visibility into campaign performance.
- GA4 setup & event tracking
- Conversion setup
- Tag & trigger configuration
- Testing & debugging
- Reporting improvements
PPC Audit
Identify wasted spend, missed opportunities, tracking problems, and campaign improvements.
- Account structure & keywords
- Search terms & budget allocation
- Ads & conversion tracking
- Landing page review
- Prioritized recommendations
Call Tracking
Measure which campaigns are generating phone inquiries and improve advertising decisions.
- Call source attribution
- Call conversion reporting
- Dynamic number insertion where appropriate
- Campaign-level call measurement
Not Sure Which Service You Need?
Start with a short conversation about your business, advertising, and current challenges.
Why work with me
Senior-Level PPC Support Without the Large-Agency Experience
You communicate directly with the person reviewing, managing, and optimizing your advertising — not a rotating cast of account managers.
Work directly with an experienced PPC specialist
No unnecessary long-term contracts
Transparent communication and clear reporting
Account ownership remains with the client
Conversion tracking comes first
Campaigns are aligned with business goals
Practical, honest landing page recommendations
Decisions are based on real campaign data
Fast and direct communication
Plans are adapted to the budget
No inflated promises
Experience managing complex, six-figure campaigns
Who this is for
Paid Advertising for Local Businesses
Every industry has different search behaviour, competition, lead values, service areas, and sales cycles. Your campaign should reflect how your customers actually make decisions.
How it works
A Clear Process From First Review to Ongoing Growth
- 1
Initial Conversation
Understand your services, customers, service area, goals, advertising budget, and current challenges.
- 2
Audit and Research
Review current campaigns, your website or landing page, tracking, keywords, competitors, and search demand.
- 3
Strategy
Build a practical plan covering platforms, campaign structure, targeting, budget, offer, landing page, and tracking.
- 4
Setup or Restructure
Build or improve campaigns, keywords, ads, audiences, exclusions, and conversion actions.
- 5
Optimization
Continuously review search terms, lead quality, cost per lead, budget, ads, landing page performance, and tracking reliability.
- 6
Scaling and Reporting
Increase investment carefully when the campaign shows reliable potential, with clear reporting on leads, calls, messages, cost, and next actions.
Slav Afonin
PPC & Lead Generation Specialist
Experience
Experienced PPC Management With a Hands-On Approach
I work directly with businesses to understand where their advertising budget is going, what is generating real opportunities, and what needs to improve. My background includes hands-on experience across paid search, paid social, analytics, tracking, and campaign optimization — including coordinating reporting, creative assets, vendors, and cross-functional teams on six-figure campaigns.
- Senior-level PPC and paid media experience
- Six-figure campaign budget experience
- Google Ads and Meta Ads expertise
- Analytics and conversion tracking experience
- Landing page optimization
- Experience coordinating with designers, vendors, partners, and internal teams
- Experience supporting advertising initiatives involving Air Canada, WestJet, Expedia, Adara, and Sojern
Free initial review
Request a Free Initial PPC Review
I'll review the main areas of your current advertising setup and explain the most important opportunities in practical language.
- Obvious wasted spend
- Irrelevant search terms
- Missing negative keywords
- Tracking issues
- Weak conversion actions
- Budget allocation problems
- Ad and landing page misalignment
- Opportunities to improve lead quality
No pressure, no obligation.
No unnecessary sales presentation — your account remains under your control throughout.
Pricing
PPC Management Starting From $350 CAD/month
PPC management plans start from $350 CAD/month. Final pricing depends on the advertising platforms, number of campaigns, service areas, monthly budget, tracking requirements, landing page work, and overall campaign complexity.
Smaller local campaigns can begin with a focused plan. Businesses spending between $500 and $10,000 per month can receive an appropriately scaled strategy. Larger and more complex campaigns receive a tailored quote. Landing page development may be quoted separately, and advertising spend is always separate from management fees.
What affects pricing
- Google Ads or Meta Ads (or both)
- Number of services offered
- Number of locations
- Campaign complexity
- Conversion tracking needs
- Landing page work
- Reporting needs
- Advertising budget
What you can expect
- No unnecessary long-term contract
- Clear, agreed scope before work begins
- Transparent monthly pricing
- You retain ownership of your accounts
FAQ
Frequently Asked Questions
PPC management starts from $350 per month. Final pricing depends on the number of campaigns, advertising platforms, locations, tracking requirements, landing page needs, and campaign complexity.
Many local businesses spend between $500 and $10,000 per month. The right budget depends on the industry, competition, location, search demand, cost per click, lead value, and the number of customers the business can handle.
Yes. A focused campaign may be possible with a smaller budget, depending on the industry and competition. The campaign should prioritize the highest-value services, locations, and search terms.
Campaigns can begin generating traffic and inquiries during the first month. Results depend on the industry, budget, competition, offer, website, tracking, and sales process. Campaign performance generally improves as more search term and conversion data becomes available.
No. Ethical PPC management cannot guarantee a specific number of leads or sales. The service focuses on relevant traffic, accurate tracking, systematic optimization, better lead quality, and responsible use of the advertising budget.
Yes. Landing pages can be created or improved to support the advertising campaign. Pricing depends on the page scope, copy, integrations, tracking, and design requirements.
Yes. Existing campaigns can be audited, restructured, optimized, or fully managed.
Yes. New campaign setup can include research, campaign structure, ads, targeting, negative keywords, tracking, reporting, and launch support.
Yes. Clients retain ownership and administrative access to their Google Ads, Meta, Google Analytics, Google Tag Manager, call tracking, and related business accounts.
No unnecessary long-term contract is required. The agreed scope, billing cycle, responsibilities, and cancellation terms are explained clearly before work begins.
Yes. Facebook and Instagram advertising can be included when it makes sense for the business, audience, offer, and available budget.
Yes. Lead quality can often be improved through keyword refinement, negative keywords, location targeting, ad messaging, landing page changes, audience adjustments, conversion tracking, and feedback about which inquiries become customers.
While many local business clients are based in Edmonton, my experience also includes managing local, national, and international campaigns. I can work remotely with businesses across Canada.
The first step is a short conversation about the business, current advertising, budget, service area, and goals. After that, the next recommendation may be an audit, campaign setup, restructuring, landing page improvement, or ongoing management plan.
Still have questions?
Ready to Bring More Qualified Customers to Your Business?
Let's review your current advertising, goals, and budget and identify the most practical next step.
- No pressure
- No obligation
- Speak directly with a PPC specialist
- Your accounts remain under your control
Contact
Let's Talk About Your Advertising
Location
Edmonton, Alberta
Hours
Mon–Fri, 9:00 AM – 5:00 PM MST
Your information is used only to respond to your request and is never sold to third parties. See the Privacy Policy for details.